The Most Proven Selling Strategy in New Home Sales
For over a decade, The 4:2 Formula® has been the #1 selling strategy for home sales professionals across North America.
The 4:2 FormulaⓇ is a strategic structure (not a script!) for sales conversations that informs sales counselors of both where they are and where they are going in the discussion with their buyers.
The premise is simple: 4 key discovery questions drive you toward 2 key agreements with your customer.
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